As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...
Mars Wrigley surveyed more than 40k people in six regions around the world to determine best practice for getting candy into the hands of consumers. A focal point: candy is a treat, not a snack.